The History Of SaaS

The History Of SaaS

Since the theme of the first day of PHX Startup Week 2023, we thought we’d talk a little bit about the history of Saas!

Software as a Service (SAAS) is a delivery model for software applications that has revolutionized the way businesses operate. The concept of SAAS has been around for several decades, but it has only gained significant traction in recent years. In this article, we’ll take a closer look at the history of SAAS and how it has evolved over time.

The origins of SAAS can be traced back to the late 1960s and early 1970s, when mainframe computers were the norm. At that time, businesses and organizations used mainframe computers to run their operations and store data. However, these systems were expensive and required significant technical expertise to operate, making them inaccessible to many businesses.

In the 1980s and 1990s, the rise of personal computers and local area networks (LANs) made it possible for businesses to run software on their own systems. However, this model still required significant upfront investments in hardware and software, and businesses needed to have the technical expertise to install and maintain the systems.

The concept of SAAS began to emerge in the late 1990s and early 2000s, as the internet became more widespread and the cost of hardware and software began to decline. The first SAAS solutions were basic and focused on personal productivity tools, such as email and calendars.

Over time, the SAAS model began to evolve, and more advanced applications became available. By the mid-2000s, enterprise software such as customer relationship management (CRM) and human resource management (HRM) systems were being offered as SAAS solutions. This made it possible for businesses of all sizes to access enterprise-level software, regardless of their technical expertise or budget.

The growth of SAAS was also driven by the increasing adoption of cloud computing. The cloud provided the infrastructure needed to deliver software over the internet, making it possible for businesses to access software from any device with an internet connection. This made SAAS solutions more accessible and cost-effective than ever before.

By the 2010s, the SAAS model had become the norm, and businesses of all sizes were using cloud-based software to run their operations. The growth of the SAAS industry was driven by the increasing demand for flexible and scalable solutions, as well as the benefits of cloud computing, including lower costs, ease of use, and automatic updates.

Today, the SAAS industry is valued at billions of dollars and is growing at an incredible pace. The industry is changing the way businesses operate, making it possible for companies of all sizes to access enterprise-level software, regardless of their technical expertise or budget. The future of the industry looks bright, with new innovations and applications emerging all the time, and businesses continuing to adopt SAAS solutions at a rapid pace.

In conclusion, the history of SAAS is a story of evolution and innovation. From its humble beginnings as basic personal productivity tools to its current status as a multi-billion-dollar industry, SAAS has changed the way businesses operate and has provided companies of all sizes with access to enterprise-level software. The future of the industry looks bright, and it will be exciting to see how SAAS continues to evolve and impact the business world in the years to come.

Ideas Collide | Supporting Start-Ups with Impactful Innovation

Ideas Collide | Supporting Start-Ups with Impactful Innovation

Every brand has a story.  

It shapes your purpose, aids your service impact, and allows you to build a strong connection with the community you serve. Undeniably, it is at the core of every start-up company. 

For 17 years, Ideas Collide has been a part of the start-up community even as we have outgrown those parameters ourselves. Why? We know the importance and value of what fresh ideas can build and what the entrepreneurship spirit can do for communities.

‘Innovation with impact’ is a key component of our service model. We are continuously mastering new technologies to expand revenue streams and opportunities for growth. From campaign conceptualization to brand + product management to data attribution + analysis – our suite of services is rooted in building and elevating brands to meet their goals and potential.   

Though you’ll see names of major corporations within our partnerships and clientele, many of our relationships are with brands that have local Arizona roots, which we have helped grow and excel in their market. 

Here are some of the many start-ups we have aided in their journey and remain strong partners with today:

An instant connection is key for consumers when they interact with a brand. Receiving timely information and answers to their questions can be the deciding factor for whether they purchase, invest, or connect any further. In 2016, founders saw the gap for a modernized solution to chatbots that would provide 24/7, on-demand availability and enable meaningful and intelligent conversations between businesses and their customers. Turning to Ideas Collide, we aided Botco’s growth from inception to today to build a brand identity with impactful design and messaging to awareness with thoughtful media strategy and planning. 

Read more on how is changing the marketing scene. 

Danzeisen Dairy 

Since the1960s, Danzeisen Dairy has perfected its craft – producing delicious, fresh milk. And in 2014, after decades of serving up quality directly to corporations, they sought to change their legacy with one where they got to tell their story. From that, a beautiful partnership between Ideas Collide and Danzeisen Dairy was born. In search of diversifying and growing its business model, Ideas Collide became the local family-operated business’ full-service marketing partner. Taking a holistic approach to meet these goals, we built a comprehensive brand identity, developed a plan to secure store placement, and executed an innovative digital content strategy. These efforts launched the business into a new realm of brand awareness, media presence, and direct visibility in stores across the valley. 

Read more about the Danzeisen Dairy partnership. 


Leading the integration of behavioral health services in modern primary care, evolvedMD puts whole patient care at the forefront of what they do to build a better way to integrate behavioral health for improved patient outcomes. Since 2020, Ideas Collide has worked exclusively with evolvedMD. To support their mission and aid their growth as a behavioral health company, we built and developed their strategic messaging framework for maximum impact. This partnership has grown beyond the client-agency dynamic and has evolved into powerful and impactful experiences within the community. 

Read more on how evolvedMD is revolutionizing modern primary care. 

Local First Arizona 

Think local. Buy local. Be local. These are the powerful words you’ll see on the Local First Arizona website. The non-profit organization is committed to community and economic development for the state of Arizona. When the organization was looking to put these words to action, Ideas Collide stepped up to collaborate and lead this exciting venture. It included the development of the user experience and user interface to craft the Shop Local First identity while keeping it intact the Local First Arizona brand. Building upon the goal to support local economic growth, the Shop Local First Marketplace was launched to help small businesses from all industries reach greater visibility with new customers and partners. 

Read more on the Shop Local First Marketplace launch. 

Ideas Collide is a full-suite marketing agency with services that range from CX Marketing, Advertising + Communications, Video + Multimedia, Data Transformation + AI, to Digital Media Strategy. Let us help you take your brand to new heights. Are you ready to get started? Let’s talk



PHX Startup Week is a diverse ecosystem of entrepreneurs working together to help PHX thrive. Black entrepreneurs are valuable members of our PHX SUW community. The PHX entrepreneurship ecosystem wouldn’t be the success it is without your knowledge, input, and passion for building a better PHX. We are better together. You make us better. 

We mourn with the Black community in Phoenix and around the country and believe Black lives matter. As a community, we are deeply saddened by the murders of George Floyd, Breonna Taylor, Dion Johnson and many others killed by police officers in acts of police brutality. The deep, systemic issues in this country which led to their deaths need to change. 

PHX Startup Week stands in solidarity with the Black community and all those who are fighting tirelessly to end racism, stop police brutality, and end the historical and institutionalized oppression of Black people in our country. 

The need to even make this statement demonstrates just how far we have to go to achieve systemic changes and true equality for the Black community. We will go further together, which is why we are calling on all members of our community to act now to support systemic change and take action to support Black entrepreneurs in PHX and fight for equality in our communities and our country.  


1. Education: Learn about the issues and the history of racism in America. Learn why enacting systemic changes are everyone’s responsibility.   

2. Conversations + Actions: Start conversations about what you can do in your business or within your company to support diversity and build an inclusive culture. Explore the systems and processes that may be hindering those goals and create action plans to change them and hold yourself and your company accountable.   

3. Financial support: Buy from Black-owned businesses. Look outside of your immediate network when hiring individuals, contractors or companies to make sure you are listing potential jobs or opportunities where they are likely to be answered by diverse applicants. Donate money to non-profits doing the work of dismantling oppressive systems.  

4. Advocate: Support candidates, initiatives, and organizations that pledge to dismantle racist systems. 

5. Keep going: Don’t stop now. Racial discrimination is woven into the fabric of our country. Re-weaving that fabric won’t happen overnight. It will take all of us working together to fight for racial justice and continuing to do the internal and community work long after the hashtag fades.