What is your business’ Unique Selling Proposition?

What is your business’ Unique Selling Proposition?

You may have heard that question at some point when you were building your business or starting up. USP stands for Unique Selling Proposition.  In very simple terms, why should I buy from you versus anyone else?  What makes you different? Unique? After presenting the...
Networking Your Small Business

Networking Your Small Business

You may have the most lucrative product or service, but how do you move from no one knowing about it to achieving great success in business? Networking for your small business is an integral part of marketing and promoting what you offer. Networking is the next step...
The Key to a Successful Business in 2020

The Key to a Successful Business in 2020

Have you ever left something behind? Maybe you left your phone at home (though probably not for very long). Maybe you left a tablet, or even your laptop, in the back seat pocket on an airplane. Doubly guilty. But have you ever left behind a critical part of your...
How Much Money do I put where, when and why?

How Much Money do I put where, when and why?

The biggest and toughest question every entrepreneur faces is “How much money do I put where, when and why?”  At the onset of a business venture that dilemma is generally due to limited cash flow paired with overhead expenses.  Later, as a business is established and...