Starting and growing a successful startup is a challenging journey that requires a lot of hard work, dedication, and support. One of the keys to success is surrounding yourself with the right people who can provide you with guidance, advice, and support. In this article, we will explore the difference between mentors and advocates, and how to surround yourself (and your company) with people who can accelerate your growth and leadership.

Mentors and advocates both play important roles in the growth and success of startups, but they serve different purposes. A mentor is someone who has more experience than you and can provide you with guidance, advice, and support. They can help you navigate challenges, make difficult decisions, and provide you with insights and perspectives that you may not have considered. An advocate, on the other hand, is someone who believes in you and your company and is willing to support you in any way they can. They can help you build your network, make introductions, and open doors that may have been closed before.

So, how can you surround yourself with mentors and advocates who can accelerate your growth and leadership? Here are some tips to consider:

  1. Know what you need: Before you start looking for mentors and advocates, it’s important to know what you need. What are your strengths and weaknesses? What are the areas where you need help and support? Knowing what you need will help you identify the right people to surround yourself with.
  2. Build a network: Start building a network of people who can help you grow and succeed. Attend industry events, join professional organizations, and participate in online communities. Look for people who have experience in your industry or have achieved success in areas where you need help.
  3. Be authentic: When you meet potential mentors and advocates, be authentic and genuine. Share your vision, your goals, and your challenges. Be open to feedback and willing to learn.
  4. Be proactive: Don’t wait for mentors and advocates to come to you. Be proactive and reach out to people who you think can help you. Send an email, ask for a coffee meeting, or request a phone call. Be respectful of their time and be prepared with specific questions or topics to discuss.
  5. Build relationships: Once you have identified potential mentors and advocates, focus on building relationships with them. Keep in touch, share updates, and ask for advice. Be willing to offer help and support in return.

Surrounding yourself (and your company) with mentors and advocates can accelerate your growth and leadership. Mentors can provide you with guidance, advice, and support, while advocates can help you build your network and open doors. By knowing what you need, building a network, being authentic, being proactive, and building relationships, you can surround yourself with the right people who can help you achieve success.