There is something for everyone at PHX SUW 2019

There is something for everyone at PHX SUW 2019

I’ve spent the last six months working on programming for PHX SUW 2019 and am so excited to share this event with you! I could go on and on about all of the really cool sessions- but let me tell you a tiny bit about why I’m excited about Startup Week this year…

It feels like we’ve got something for everyone, regardless of what stage your business is in, what struggles you might be having, whether you need different perspectives on things from other industries, or want time to get your hands dirty and solve something in your own business with a knowledgeable presenter, we’ve got you covered.

Please note: I am NOT trying to discount sessions I don’t mention or recommend these specifically, they are just ones that come to mind in various categories and used to illustrate the variety of topics. I could literally go through each session and identify people who would find value in it.

Are you struggling with finance or funding questions:

  • Explore how to get your startup noticed and funded with Dirk Beth, a Managing Partner at Hyalescent Ventures
  • Get rid of those bootstrapping myths and Bootstrap Like a Beast with Arizona’s own Justin Gray, CEO of LeadMD
  • Dive into your numbers in this SaaS Metrics workshop with Stephanie Sims, the founder of Finance-Ability
  • Worried with how long funding takes and how to get organized, learn how Qwick raised $1.3 million in 8 weeks with Co-Founder and CEO, Jamie Baxter
  • Crawl Inside the Mind of an Angel Investor with Tom Fulcher, Founder and President of The Idea Gardener as well as Entrepreneur in Residence of the Chandler Innovations Incubator

Are you building a product:

  • Learn how to create experiences that are comfortable, delightful and meaningful with Ward Andrews, CEO of Drawbackwards
  • Want the Design Thinking mentality but want more hands-on help? Work on the 2 riskiest parts of launching a product business with Kaitlin King, Director of Discovery at NUMA
  • Want insights from someone successful at creating physical products? Check out Lisa Lloyd, of Shark Tank fame, and understand how to validate your product without spending tons of money
  • Wondering how to prioritize development at different stages of your company with Dan Gill, Chief Product Officer of Carvana and successful entrepreneur from Silicon Valley
  • See how to know if you’re building the right thing with 8 Elements of Validation for Rapid Growth with Michael Hunter, Co-Founder of Spiffy

Are you trying to build a diverse culture:

  • Listen to Brett Heising’s story of building a business from the experience of need as he navigates the world in a chair
  • Struggling to manage millennials (guess what, multi-generational workforce issues are not new)? Join Teresa Marzolph to dive into Creating a Workplace for the Ages
  • Hear the dos and don’ts for building a diverse team with Build Your Company Culture like a Rockstar with LT Ladino Bryson, CEO & Founder of vCandidates

If you’re trying to learn or work on your culture, we’ve got that more than covered with some discussion all 6 days of the week:

  • Kick off the week learning your 3 words to Leverage Your Purpose to Drive Results with Nicole Spracale, Chief Strategy Officer & Co-Founder of PowerVision
  • Explore the interplay between a social mission and profitable business with Kelly Smith, CEO & Founder of Prenda
  • Join an introductory session and get customizable culture-development tools with Valerie Cimarossa, VP of Marketing & Technology and Chief of Staff at University of Advancing Technology (UAT)
  • Learn how to Cultivate a Culture of Community that Support with the group of Ebone JohnsonKeiona EadyDevan Cunningham, and Qosmic Qadence

Are you wondering…

  • What is this Blockchain stuff people talk about? Take the Introduction to Blockchain session with Quintin Baker at EZ Crypto Training.
  • Is Blockchain applicable to me and my business? Listen to real-world use cases from across many different types of companies with Alan Zeichick, Director of Strategic Communications at Oracle
  • How do I start scaling my company or help it grow faster? Jump into Greg Head’s session on The Three Levers of Scalable Growth
  • How do I get more organized and help my projects succeed? Join Cerila Gailliard for Project Management: Three Ways to Improve Project Success
  • How to get more PR for your business? Visit Yael Grauer for a workshop on how to pitch your startup to journalists
  • Which platform should you use for advertising? Check out the Google Ads, Facebook Ads, Instagram Ads, or… Agh! Which will be right for you!? Workshop with Adam Arkfeld, Founder & President of ParaCore
  • How do I improve my pitch? Attend Steve Correia’s workshop on Perfecting your Powerful Persuasive Pitch
  • What’s the journey like to build a software company as a non-technical founder? Listen to Lisa Porter of JobDocs share her journey of going from a nurse practitioner to a SaaS Founder & CEO with a product in revenue

Are you a founder wanting to learn from mistakes of others or not feel so alone in things you might have experienced, jump into one of our daily Founder F-Ups panels at 10 AM moderated by Kate Rogers.

I haven’t even mentioned any of our amazing keynotes, or the sessions on culture, social entrepreneurship, networking and happy hours, etc. etc.

If you haven’t found sessions that fit what you need, let me know on social media and I’ll try to point you in the right direction. Whether it’s a session on defining your purpose, expanding internationally, legal concerns you may have, we’ve got sessions spread throughout the week to help those who can only attend in one location. Session titles and vague descriptions sometimes don’t give you enough details to make a decision, so if you’re having trouble deciding hopefully the multitude of track tagging will help you decide, and if not, give me your use case and I’ll see what I can do to steer you in a direction that’ll hopefully give you value.

Hope to see you at Startup Week March 4–9, 2019!

10 Questions to Ask Your Software Development Team (before you hire them)

10 Questions to Ask Your Software Development Team (before you hire them)

Developing technology is one of the most challenging endeavors a person can embark on, and unless you’ve actually coded software, it’s difficult to understand the complexities involved- even for some developers!

To get a better idea of how non-developers can better screen developers for projects, our team at PHX SUW asked Vincent Serpico, founder of SerpicoDEV, to share some tips for finding the right development team for your project.

Success and failure in development projects have patterns that can help foresee these outcomes, for better or for worse. There are several key measures, if implemented, that can ensure the success of a project. These are best determined by asking the following 10 questions of the development company before starting a project.

1. What experience do you have in my domain?

The more your development team understands your business, the better they can create and implement your project. But, your development team is unlikely to have expertise in every aspect of the business. After all, there are a lot of verticals out there.

It is appropriate to expect your development team to take the time to research and understand your ideal client, your market, and your business model. They should ask you questions; they should read articles and listen to podcasts on your industry and topic; they should spend some time on-site with you. In many ways, they should become stand-in “experts” in your field, specifically for your niche in your industry. This will closely inform the user experience, and ensure the desired business outcome can be met with the intended software use.

2. How do you plan projects?

You know what they say, “months of coding will save you days of planning…” While some companies will answer this question by saying “we are lean and agile” and try to move on. But that’s often just an excuse not to take the time to plan in detail up-front what a project will entail — and thereby also reduce any corrective measures that may occur later.

Project planning means taking the time to think through the project in a detailed way that will serve the project management process. It means walking through the flow and usability of a project before developers begin to code. It means creating a solid plan and a roadmap to the final outcome, knowing that a plan can be modified in the process. The plan can then become the guideline to keep a project on target for delivery — and manage costs. Those days planning? In the end, they save months of coding and wasted time and money.

3. What documentation will I get from you?

Development documentation comes in several forms. There are flow diagrams, wireframes, mockups, and project plans (assuming, of course, your development team took the time to plan your project). There are user guides, test scripts, and deployment guides, to name a few more.

First, if your development team is not creating all of these documents, you need to find out why. The creation of these documents ensures that a project follows a measurable process. Second, if you decide to switch development teams or take your development in-house, these documents will serve well to ensure a smooth transition. Always be sure there is documentation of the project.

Also important is documentation within the code itself. Too many times development teams don’t provide proper comments within the code. A great way to see if they’re going to provide good comments/documentation is to ask yourself, are they good communicators? Ask to see some of their code and have a third party audit it if you don’t feel comfortable auditing it yourself. But who audits the auditors? That’s a separate blog post.

4. What is the team structure?

There are a lot of different team structures. Certainly, there is no one “right” team structure. It really depends on the project. The purpose of this question is to ensure that your development team has: a) thoroughly thought through the optimal team for you — not underpowered and overstaffed; and b) to ensure there is leadership and accountability inherent in the team’s structure. A solid team may include a project manager, a development team lead or architect, two developers, a designer, and a tester.

5. What transparency do I have in the team’s daily activities?

This is a big one. Never ever work with a development company that does not provide 100 percent transparency into your development team’s activities. It’s your money, it’s your team, it’s your project. You should have full access to each team member’s daily activities, and preferably on a granular level. You should have the ability to speak with any team member anytime you need to. “Black box” development teams typically squander your time and money, and this can be avoided with 100 percent transparency.

Obviously, you’re not there to micromanage, no one likes that, but you are trying to integrate their team with yours to ensure proper development of the product.

6. Why did you choose this technology stack?

We are fortunate to live in a time when there are many great technologies available from which to choose. The list of technology stacks that you can utilize to implement your project could easily fit an entire page. And while a lot of different technologies can get the job done, there’s a good way to narrow down your choice of technology stack.

First, you need to research how many other developers know the technology stack. For example, Julia is a great programming language for numerical analysis. So is Python. However, there are far more Python developers than Julia developers. So, if you need to switch teams or bring on more developers, you’ll have a wider pool of talent with Python developers than Julia developers.

Second, steer clear of brand-new development stacks. Besides the problem of lack of resources, new development stacks are not proven… and your project should not serve as the proving ground!

Other considerations to keep in mind when considering technology stacks:
•What is the average cost for developers in the stack you are using?
•What is the cost to deploy the stack on servers?
•What documentation is available on the stack?
•Do they have use cases of other projects using the stack?

7. What is your testing strategy?

Testers generally get treated as second-class citizens in the development culture. The truth is testing is a vital and crucial element to the development process. Good testing involves creating a wide array of test scripts that will QA your project from every angle, including edge cases. This is a lot more complex than it sounds.

When founders take on testing themselves, they often miss wide swatches of bugs that made it into production. A trained QA tester knows where to find these buried bugs. Be sure your development team has a very solid testing strategy in place and that the testing strategy is a key part of the development process. Avoid teams that do not treat testers as first-class members of their team.

8. What is your coding and delivery strategy?

There are too many buzzwords when it comes to coding. Agile, waterfall, spiral, lean, and so many more. The buzzword is not important. In fact, ignore it. Instead, ask probing questions about “how” your development team codes. In what ways does the team communicate with each other? How often does the team communicate with each other? Who is the team leader? How are tasks planned and assigned? How often are deliveries targeted? How does the team handle bugs and problems? What is the team’s policy in testing (before a trained QA tester tests)? How does the team handle differences of opinion? What do the team members do if they become late on delivery? If your development company simply replies, “Don’t worry. We’re agile.” you can reply, “You’re fired!” You deserve to know how your development team works.

9. How often can we meet for status updates?

Unfortunately, too many clients come out of development relationships that take advantage of their time and resources. I have seen development shops go days and sometimes weeks without answering phone calls or emails — leaving a client worried, stressed, anxious, and frustrated. Your development team should be providing you with regular status updates.

And your development team should be meeting with you regularly. How often is “meeting regularly?” That question can be answered with where you are in your project lifecycle and what level of detail you need. It can be as frequently as every day, or bi-weekly, or once every two weeks. “Regularly” means meeting at intervals that make you, as the client and owner of the project, comfortable.

“Regularly” means meeting at intervals that ensure you feel you have all the details you need. As the project and business owner, you have the power to determine how often you meet.

10. How will you support my project once it’s delivered?

Any experienced entrepreneur will tell you that deploying your project is just the beginning. In other words, that’s when the really hard work starts: Business Execution! And while you are running around wearing the multiple hats of lead generation, marketing, PR, sales, accounting, legal, management, employee HR, payroll, and everything else, you will also need to deal with maintenance and updates to your software.

How will your development team handle urgent updates? When you need a new feature added quickly to drive revenue, or a small bug fixed that’s annoying a high-profile client, how will your development team address the request? Will you be treated with a sense of urgency, or will your request fall to the bottom of the queue? Of course, you should be treated with a sense of urgency, regardless of the type of request. Ensure there is a mechanism in place for your development team to address all of your post-deployment requests in a timely manner.

But that’s just a start…

While these ten questions are a good start you will probably have some of your own questions: What about pricing and invoicing policies? Access and ownership of your code? A good development shop will answer your questions and empower you to achieve your software goal. Any development team that does less doesn’t deserve your trust…or your business.

It’s your development team’s responsibility to provide you with world-class service and treat you like a valued partner. It’s your responsibility to do your due diligence before starting a development relationship. Be sure to ask these ten questions to every development team you interview. If you are currently in a development relationship that isn’t working, ask these probing questions to better determine if the partnership is the right kind of match. It’s your money, your code, and your project. The success of your project is highly correlated to processes, methodology, and culture built into the development team you hire.

Ready to learn more about best practices in software development?

Check out Ready to Launch: An Entrepreneurs Guide to Developing Software On-Time and In-Budget

SerpicoDEV builds software for entrepreneurs, startups, and small businesses. They have been in business for 10 years, have a team of 25 people, and have supported more than 100 businesses to expand and prosper. Contact SerpicoDEV to learn more about our development process.

Vincent Serpico is also a long-time member of the PHX tech community and an active investor in tech companies bringing innovation to the industry. He’s founded a few tech companies and raised money himself. Most recently Vincent founded SerpicoDEV with a single mission: Enthusiastically and expertly build great software for entrepreneurs, start-ups and software companies.

5 Ways to get the most out of PHX SUW 2019- Starting now

5 Ways to get the most out of PHX SUW 2019- Starting now

When we all work together, we can #ThriveTogether

PHX SUW 2019 is just around the corner- but you don’t have to wait until March 4th to start benefiting from the connecting to the PHX entrepreneurship community.

The following 5 recommendations will help you make sure your time is well spent, and you end the week with knowledge, new connections, empowered and energized, ready to thrive.

  1. Buy your tickets
    It just won’t be the same without you! I don’t know about you, but I usually put off buying tickets until the last minute, not just for SUW- but for everything. To really maximize your SUW time you need to get your tickets like yesterday, but- the sooner the better! Signing up lets you access to the event app, which allows you to…
  2. Schedule your week
    Once you buy your tickets you’ll be able to download the Whova app and register for the sessions you plan to attend. This is key because there are room capacity limits. If we reach capacity you won’t get in- and we want you there!
  3. Meet with a mentor
    Want to meet one-on-one with one of PHX’s top business people? A mover and a shaker? Get advice from someone who has been there before? Sign up for mentoring now. There will be very few walk-up mentorship spots available so the sooner you apply, the more likely we will be able to pair you with a mentor during your preferred time slot.
  4. Volunteer
    There is no better way to really get to know people and feel like you’re part of an event than actually rolling up your sleeves and pitching in. What? You still haven’t bought your tickets? Sign up to volunteer and you get in for free- along with other benefits.
  5. Connect and win
    The app doesn’t only let you see who’s speaking, it also lets you see who else is coming, what industry they’re in and gives you opportunities to connect in advance. Plan to meet for lunch, attend a happy hour, or just strike up a conversation so you recognize them when you see them in a session. Everything’s better with friends- right?

So what are you waiting for? We’ll see you in Whova and at Startup Week 2019!

Volunteer- It could change your life

Volunteer- It could change your life

PHX SUW 2019 is all about working together so PHX will #ThriveTogether- volunteering is a great way to get involved and make all your dreams come true.

Picture this, you are volunteering at PHX SUW 2019, rocking the check-in table. You only signed up to volunteer because a month ago (that’s today) your friend (that’s me) told you it was a good idea. When the alarm went off this morning there was some regret at that decision, but you are a person of your word so you arrived early, ready to take on the day.

You’re reppin’ PHX with a smile on your face and coffee in your veins, welcoming awesome PHX people to SUW 2019, when you look up and see a face you recognize. Next in line to check-in is the CEO of a large, local company who you have been trying your best to connect with, but have had no luck… yet. Introducing yourself with a firm handshake you welcome them to PHX SUW 2019, tell them you’re happy they’re here and that you’d love to connect sometime.

They smile, because everyone likes to be known, and tell you they’ll keep an eye out for you at lunch. That fateful lunch becomes the lunch legends are made of, and the rest is history… all because you decided to give back and be #generous with your time. It’s like a business romcom up in this place and your life is forever changed. #youarewelcome

2018 Volunteers- Look at how much fun they’re having!

Why else should you volunteer? Here are just a few reasons:

  • Meet and network with other entrepreneurs
  • Get to know other volunteers and the SUW leadership team
  • Free Lunch and a sick T-shirt (there is such a thing as a free lunch!)
  • Make sure everyone has a good time (it’s an easy gig!)
  • Be the face of PHX SUW and our startup scene
  • Give back to the community by supporting this event
  • PHX SUW only happens because of volunteers! Join us! Own it! #TeamWork

PHX SUW 2019 is all about working together so PHX will #ThriveTogether- volunteering is a great way to get involved and make all your dreams come true. This is your friend Forbes telling you that you won’t regret it. See you soon!

Yes! I want to volunteer AND change my life, tell me more!

Forbes Shannon heads up the PHX SUW volunteer team and wants you to hang out and help out!