Save the Dates: February 19–23, 2018

SaaS Day at Phoenix Startup Week

One Day. Eight Expert Software Industry Speakers.

Part of PHX Startup Week 2017

Wednesday, February 22nd
University of Arizona College of Medicine – downtown Phoenix

What Is SaaS Day?

SaaS Day is a special day at PHX Startup Week 2017 specifically designed to help Arizona software companies be more successful. Expert software industry speakers will be sharing practical insights for leaders, entrepreneurs and team members at every level.

SaaS Day is a conference focused on the unique challenges of software companies that make commercial SaaS (Software as a Service) platforms or apps. Arizona now has more than 270 software companies that employ more than 20,000 people. Our software ecosystem is booming!


Who should attend?

SaaS Day is for anyone in the software business! Founders, CEOs, VPs, managers, all team members and future entrepreneurs will be there. Regardless of if you are in development, product, marketing, sales, customer success, finance, operations or HR – this event is for you.

SaaS Day will also attract investors, service providers, job seekers and others who want to be part of Arizona’s growing software community.

If you want to help your software business overcome challenges and grow faster, you’ll find powerful perspective in every talk.

Speakers and Topics

SaaS Day at PHX Startup Week features eight different topics throughout the day on Wednesday, February 22, 2017. There will be four speaking times, so each time will have two speakers concurrently.

10AM Saas Foundations: The Metrics Growing Companies Need To Know

Master foundational SaaS metrics, including definitions and execution insights.
Speaker: Lindsay Bayuk – VP of Product Marketing, Pluralsight

10AM Build Up Your SaaS Sales Organization

From your first sales rep to $100M, learn actionable steps for SaaS sales.
Speaker: Dan Tyre – Director, Hubspot

11AM How to Create Insanely Great Products

Get the download on how to build smart products that create successful businesses.
Speaker: Hamid Shojaee – CEO, PureChat

11AM The Founder Dilemma: Funding vs. Bootstrapping

Hear straight from those who’ve experienced the pros, cons and realities of either path. The Growth-Company Dilemma: Funding vs. Bootstrapping
Panel with: Greg Head, Jenny Bloom, CFO Zapier and former CFO of Mailchimp, and Matt Pittinsky, CEO of Parchment

2PM Deconstruct & Devise Your SaaS Marketing Engine

Revisit the concepts for inbound, growth hacking, lead generation and branding to learn the best combination for your company.
Speaker: James Windrow – VP Marketing, eVisit

2PM Hiring & Retaining Rockstar Talent

How to overcome the challenges of recruiting at various phases of early stage growth.
Speaker: Kate Rogers – Founder, Kate + Co.

3PM Consciously Cultivating Raving Fans

Learn how WebPT has maintained a 99% customer retention rate from day one and turned SaaS benchmarks upside down.
Speaker: Heidi Jannenga – President, WebPT

3PM Challenges & Opportunities for Vertical B2B SaaS Companies

How to keep industry focus to succeed in B2B SaaS.
Speaker: Gregg Scoresby – CEO, CampusLogic

Where is it?

SaaS Day will be held at the University of Arizona College of Medicine – Phoenix buildings in downtown Phoenix.
Address : 550 E Van Buren St, Phoenix, AZ 85004


PHX Startup Week’s main tracks will be held concurrently at the Arizona Science Center nearby.

All registration for PHX Startup week (including SaaS Day) will take place at the Arizona Science Center.

How do I sign up to attend SaaS Day?

SaaS Day is part of the official PHX Startup Week programming. Register on the PHX Startup Week website and then sign up for SaaS Day talks on Wednesday, February 22.


How can I spread the word about SaaS Day?

Spread the word in the Arizona software community to come out to attend these special talks and network with other software industry leaders. Plus, use the hashtag #SaaSDayPHX on social media.